Eco-commerce
GreenCart is a marketplace for sustainable and ethically sourced products. They needed a platform that communicated trust and transparency while making sustainable shopping effortless.
Client
GreenCart
Year
2024
Role
Product Designer
Duration
4 months
The Problem
Users loved the mission but found product discovery difficult. The checkout process was long and lacked the trust signals needed for a newer brand. Competitor analysis showed 70% of users abandoned at the product detail page.
The Solution
I designed an intuitive filtering system that makes finding sustainable products feel natural. Product pages now feature impact metrics, sourcing stories, and verified certifications. The checkout was streamlined from 5 steps to 2, with trust-building elements at every stage.
The Outcome
Conversion rate improved 3.2x, average order value increased 45%, and the platform reached profitability within 6 months of launch.
3.2x
Conversion lift